Online Marketing is one of the most cost effective ways of increasing your business provided you have a quality website that offers users a good mix of functionality and usability. In simple terms, having the most fantastic website on offer is still completely useless unless everybody knows it exists.
Online or Internet Marketing is targeted marketing. Search engines only care about returning the most relevant list of sites for the given search phrase, so if you’re on that list a search engines returns, then you already have an interested client viewing your website.
If you’re not on the list, then you don’t exist!
Getting to the No.1 position for the correct search phrases is a quick and cost effective way of being introduced to new clients that have already expressed an interest in you product or service by virtue of the fact that they completed a search for something you offer.
There are two methods of getting to this position, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
Search Engine Marketing (SEM), involves Paid Advertising and Pay Per Click (PPC) techniques, which is basically being a sponsored link. Sponsored links can be extremely effective and almost immediate in effect, however without a qualified professional involved but can become very costly if people try to experiment on their own. Using PPC to generate traffic that doesn’t lead to a sale just becomes a cost. While eScape recommends PPC in certain circumstances, and particularly for certain companies, it should always operate in conjunction with Search Engine Optimisation (SEO).
Search Engine Optimisation (SEO) is a method of ensuring your website is high on the list for search results delivered by search engines for specific searches phrases that will bring targeted customers to your website. By choosing and optimising keywords on your website, and processing a list of approximately 70 different ways of improving your website, eScape can ensure that you will be at the top of that list!
eScape are experts at employing these techniques and our results speak for themselves. We can come up with the right internet marketing strategy to ensure that your company the leading company in your industry for search engines results, bringing you more targeted customers and ultimately growing your business.
We will take the following processes into account when developing an online marketing campaign for all our clients, and advise on the most suitable and cost effective way to bring more traffic to your website: -
• Search Engine Optimisation
• Online MarketingAdvertising
• Pay-Per-Click or Pay-per-advertising (See adwords.google.com)
• Banner advertising
• Purchasing Web Traffic
• Newsletter Systems
• Easy access to public information
• Site maps
• Frequently Asked Questions (FAQ’s)
• Terms and conditions, privacy policies and disclaimers
• Contact Details
• Web Design Considerations
• Site Map
• Dynamic Content
• Security Notices and information
• Public Relations information
• News & News Archives
• Customer Feedback
• Search Engine Requirements
• Visitor Tracking and Analysis
• Web Server Stats
• Visitor Stats
• Custom Order Monitoring and reporting
• Conversion Tracking
PrimaryPosition.com, Ireland’s leading Online marketing and Search Engine Optimisation company, is a division of eScape Software www.escapesoftware.com